Last updated: February 22, 2026
Privacy Policy for Programmatic Advertising In Games
This Privacy Policy describes how we (collectively "we", "us", or "our") collect, use, and share information when you interact with games that integrate our programmatic advertising services. We are committed to protecting your privacy and ensuring a safe and enjoyable gaming experience while delivering relevant advertisements.
Information We Collect
When you play games that utilize our programmatic advertising services, we may automatically collect certain information about your device and your activity within the game. This information helps us to deliver relevant advertisements and improve our services. The types of information we may collect include:
- IP Address: Your Internet Protocol (IP) address, which may be used to infer your general geographic location.
- Browser Type: Information about the web browser you are using (if applicable, e.g., for web-based games or in-app browsers).
- Operating System: Details about the operating system of your device (e.g., Android, iOS, Windows, macOS).
- Game Interactions and Usage Data: Information about your activity within the game, such as the pages or screens you view, ad impressions, and interactions with advertisements.
Cookies and Similar Technologies
We and our third-party partners may use cookies, pixels, and other similar technologies to collect information, store your preferences, and provide you with a more personalized experience. These technologies help us to:
- Deliver and measure advertising campaigns.
- Analyze game usage and performance.
- Remember your choices and settings.
You can typically manage cookie preferences through your device or browser settings. Please note that disabling cookies may affect the functionality of some game features or advertising experiences.
Third-Party Services
Our programmatic advertising services involve collaboration with various third-party advertising partners, ad exchanges, and measurement providers. These third parties may also collect information about your device and activity to deliver targeted advertisements, measure ad effectiveness, and for their own purposes, in accordance with their respective privacy policies.
We do not control the privacy practices of these third parties. We encourage you to review their respective privacy policies to understand how they collect, use, and share your information.
Advertising
The information we collect is primarily used to facilitate programmatic advertising within games. This means we use the data to:
- Display advertisements that are relevant to your interests and gaming context.
- Measure the effectiveness of advertising campaigns.
- Cap the number of times you see a particular ad.
- Prevent fraudulent ad impressions and clicks.
We may share aggregated or anonymized data with our advertising partners for analytics and reporting purposes, which cannot be used to identify you directly.
Children's Privacy
Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as soon as possible.
If you are a parent or guardian and believe that your child under 13 has provided us with personal information, please contact us at the link below.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by updating the "Last updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us through our Contact Page.