About Us
Welcome to Programmatic Advertising In Games, your definitive resource for navigating the dynamic world where cutting-edge advertising technology meets the immersive gaming industry. We explore the latest trends, strategies, and best practices in leveraging programmatic solutions to reach engaged audiences within video games.
Whether you're a brand advertiser looking to expand your reach, a game developer seeking to monetize effectively, or an industry professional keen on understanding the evolving landscape, our goal is to provide comprehensive, actionable insights to help you succeed. From in-game ads and rewarded video to dynamic bidding strategies and audience targeting, we cover the full spectrum of programmatic advertising within the gaming ecosystem, empowering you with the knowledge to thrive in this exciting market.
Our Author
Jordan Smith is a seasoned expert in the digital advertising and ad-tech space, boasting over a decade of experience with a particular focus on the burgeoning gaming sector. With a background spanning strategic planning, campaign implementation, and performance analysis for major brands and game publishers, Jordan has been at the forefront of integrating programmatic solutions into the gaming experience. A passionate gamer and a keen observer of technological advancements, Jordan founded "Programmatic Advertising In Games" to demystify complex concepts and empower marketers, developers, and advertisers with the knowledge needed to thrive in this unique and rapidly evolving market.
Editorial Standards
At Programmatic Advertising In Games, we are committed to delivering high-quality, trustworthy content. Our editorial standards are built on three core pillars:
- Accuracy: We are committed to providing information that is meticulously researched and fact-checked. Our content draws from reputable industry reports, expert interviews, and validated case studies to ensure the highest level of precision and reliability. We strive to keep our information current, reflecting the fast-paced changes in both programmatic advertising and the gaming industry.
- Originality: Our content aims to offer unique perspectives and fresh insights. We avoid mere repetition of existing information, instead focusing on developing original analysis, thought leadership, and practical advice derived from deep industry understanding. Plagiarism is strictly prohibited, and all sources are properly attributed.
- Transparency: We believe in clear and open communication. Where data is presented, its source will be indicated. Our articles are written with the sole purpose of informing and educating our audience, free from undisclosed biases. We aim to present balanced views and discuss potential challenges alongside opportunities.
Contact Us
Have questions, suggestions, or want to collaborate? We'd love to hear from you. Please visit our Contact Us page.